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Scammers often try to trick you into sharing personal or financial information by sending you messages or links to websites that might look like they’re from Apple, but their actual purpose is to steal your account information. Some phishing emails will ask you to click on a link to update your account information. Others might look like a receipt for a purchase in the App Store, iTunes Store, iBooks Store or for Apple Music, that you’re certain you didn’t make.
Never enter your account information on websites linked from these messages, and never download or open attachments included within them.
Is this email legitimate?
If you receive an email about an App Store or iTunes Store purchase, and you’re not sure whether it is real, you can look for a couple of things that can help confirm that the message is from Apple.
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- But what’s really interesting is that, in the interview, Editor John Resig explains that “We came up with a hoax that was completely relatable. It wasn’t spread by TechCrunch and Reddit. It was spread by Facebook and inter-office email.” The important role that email played in this ‘internet meme’ is fascinating.
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Genuine purchase receipts—from purchases in the App Store, iTunes Store, iBooks Store, or Apple Music—include your current billing address, which scammers are unlikely to have. You can also review your App Store, iTunes Store, iBooks Store, or Apple Music purchase history.
Emails about your App Store, iTunes Store, iBooks Store, or Apple Music purchases will never ask you to provide this information over email:
- Social Security Number
- Mother's maiden name
- Full credit card number
- Credit card CCV code
Learn more about phishing and other scams.
Update your account info safely
If you receive an email asking you to update your account or payment information, only do so in Settings directly on your iPhone, iPad, or iPod touch; in iTunes or the App Store on your Mac; or in iTunes on a PC.
To update your password for the Apple ID that you use for purchases, do so only in Settings on your device or at appleid.apple.com.
Learn more about security and your Apple ID.
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If you received or acted on a likely phishing message:
If you received a suspicious email, please forward it to reportphishing@apple.com. If you're on a Mac, select the email and choose Forward As Attachment from the Message menu.
If you think you might have entered personal information like a password or credit card info on a scam website, immediately change your Apple ID password.
You may have seen a fun viral going around these past few days about an intern who quits her job using messages on a whiteboard. Indeed, the tale of “Jenny” has been shared somewhere in the region of 240,000 times on Facebook and 31,000 times on Twitter!
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The story has become a little more interesting today when photo website TheChive.com, who originally hosted the photos, revealed that it was all a big publicity stunt to drive traffic to their site.
If their claims are to be believed, it sounds like the stunt has been a roaring success with traffic jumping up from 15,000 unique visitors to 440,000 in the space of an hour. This certainly reflects the social traffic that a lot of people saw first-hand on Tuesday.
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But what’s really interesting is that, in the interview, Editor John Resig explains that “We came up with a hoax that was completely relatable. It wasn’t spread by TechCrunch and Reddit. It was spread by Facebook and inter-office email.”
The important role that email played in this ‘internet meme’ is fascinating. In the initial seeding of virals like this, email is still one of the most natural and effective ways to distribute content, especially considering the element of authenticity it brings in this case. As long as the content is worth sharing, people will naturally take the next steps for themselves.
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So when you launch your next viral campaign, don’t forget to seed it with email and make sure you include lots of social network sharing links where possible.